The concept of push notification services came around ten years ago, therefore, there are a huge variety of push notification software are available in the market. This technology is becoming popular among many mobile consumer apps. For instance, the social apps like Facebook and Instagram alert when the friends are nearby, or a retail app that that notifies about the current sale when the customers are near that store. This software helps businesses send messages directly to a customer’s computer or mobile device. Push notifications provide consumers with important alerts or updates and are intended to drive consumers back to a company’s apps or website. The increasing adoption of push notification software’s among various industry verticals would drive the market growth.
Rise in Adoption of Push Notification Software for Digital Marketing
Push notification software plays an important role in strong digital marketing campaigns. In the field of digital marketing, push notifications are used as an advertising strategy, whereby marketers send notifications to their target audience about services and products via browser notifications on an array of devices. Also, the need not to share any personal information to subscribe to push notifications, there is no any barriers to entry. This marketing strategy helps marketers to generate huge amount of leads and opt-in rates than alternatives like text and email. Thus, the increasing demand for push notification software’s from the digital marketing organization would drive the market growth.
Rise In Mobile Internet Users to Propel the Growth of Push Notification Software Market
A lot of advancements and emerging technologies are changing the world of mobile, along with the increase in usage of mobile internet data. Everything from subscriptions to the time spent on mobile is rising fast. The proliferation of mobile internet and smartphone access in emerging markets is creating new and exciting opportunities for push notification software providers. According to statistics, the average US smartphone user receives 46 app push notifications per day. The increase in the number of internet users across the world and the internet usage via mobile phones has increased by 70% globally over the last few years. Thus, the rise in mobile internet users has also increased the demand for push notification software’s among digital marketers.
Push Notification Software Market- Report Highlights:
- A detailed overview of parent market of push notification software market
- Changing push notification software market dynamics in the industry
- In-depth segmentation of the push notification software market
- Historical, current, and projected push notification software market size by value
- Recent industry trends and developments in push notification software market
- Competitive landscape of the push notification software market
- Strategies for key players in push notification software and solutions and services offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on push notification software market performance
- Must-have information for push notification software market players to sustain and enhance their market footprint
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