Women’s outerwear Market Outlook:
Outerwear includes clothing that is designed to be worn outside other garments. It can also be described as those clothes that are exposed to the external environment and weather conditions, that is it is worn as an outer layer of clothes. These women’s outerwear can be worn during both casual occasions as well as formal occasions. The main functionality of women’s outerwear is to protect the wearer from extreme external weather conditions. The Women’s outerwear is a broader scope which includes jackets, coats, vests, suits, blazers and many other forms of outerwear. Many outerwear are designed to perform some specific functions like keeping the body warm during winters, protection from other weather conditions like rain, sun, snow, UV rays and so on. Moisture transport, heat transport, thermal insulation are some of the properties of a few women’s outerwear designs. Maintenance of proper body temperature during extreme weather conditions, quick-drying, easy-care, comfort, lightweight, durable and elastic are other important features of women’s outerwear. Partnerships have always been an integral strategy of organizations to expand their business and product offerings and this trend continues in the women’s outerwear market as well. The company Kohl’s recently in March 2020 announced a partnership with Lands’ End a clothing company to offer the retailer’s product offering of men, women, and kids on its website Kohl’s.com. The focus is particularly on seasonal goods like outerwear.
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Along with other industries, women’s outerwear market is also currently impacted by the COVID-19 pandemic outbreak. The outbreak has resulted in production disruption in the market which is likely to impact the current product supply. The demand for the product will also affect but not much as outerwear are essential in regions with extreme weather conditions
Reasons for Covering Women’s outerwear Market:
Women’s outerwear market is quite fragmented in nature. Some of the factors like a rise in personal disposable income, an increase in purchasing power in developed as well as developing countries are likely to fuel the growth of women’s outerwear market. A rise in the number of millennials that are more fashion-conscious is another factor that will increase the demand for these products in the forecast period. The demand for luxury and premium women’s outerwear is also likely to increase. Besides this, the new product launches and R &D is strengthening the product portfolio of well-established players in the women’s outerwear market.
Women’s outerwear Market: Regional Outlook
The Women’s outerwear market classified into seven regions: North America, Europe, Latin America, East Asia, South Asia, Oceania, and the Middle East & Africa. The currently dominating regions in the women’s outerwear market are North America followed by Europe due to an increase in the standard of living, improved lifestyle, high consciousness, and higher purchasing power. Whereas, the Asia Pacific and MEA region is likely to register high CAGR during the forecast period.
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