Pea Protein Ingredients Market: Market Outlook
With the increasing number of consumers trying to increase the protein content in their diet the wave of increased consumption of plant-based protein is increasing in the food and beverage industry owing to the rising health and environmental concerns. Pea protein ingredients like isolates are said to have gelling and emulsifying properties with fat and water retention capacity with being available in different particle sizes for meeting the food and nutrition application, especially for baked goods. Pea-protein ingredients like isolates have optimized sensory profile and give smooth texture in shakes and drinks for specialized nutrition, sports, and weight management. Isolates allow a higher incorporation rate of various protein-enriched products from beverages to protein bars as well as cookies and makes the flavor more enticing in high-protein products. Textured pea protein is a substitution in minced meat products like balls, burgers, and for vegetarian & vegan versions of bolognese and meatballs. Textured pea proteins are known to have better taste compared to conventional gluten-based textured protein.
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Consumers today are more aware of the health benefits of including nutritious and healthy food in their diet which had led to an increase in demand for ingredients providing nutritious benefits. Changing lifestyle with more sedentary work has caused many cardiovascular problems along with obesity which has forced consumers to include proteins in their diet as it is known to have weight loss properties. The consumer trend of veganism is also rising thus positively impacting the demand for plant-based proteins like pea protein ingredients. However, predominant consumption of wheat, soy, tofu, and textured vegetable protein as meat substitutes can prove to be a restraining factor for the growth of the pea-protein ingredients market.
Pea Protein Ingredients Market: Market Dynamics
Growing demand for plant-based protein to increase the demand for pea-protein ingredients
Various reasons are involved in driving the customers towards options for proteins and minimizing the meat consumption following hygiene, cleanliness, moral reasons, and food safety. The trend of going vegan to end animal cruelty had led to an increase in demand for plant-based protein in addition to this the desire for more protein as a major aspect of health and nutrition can prove to increase the demand for pea-protein ingredients.
Increasing allergies among consumers inclining them towards gluten-free alternatives thus driving the demand for pea-protein ingredients
The increasing number of consumer allergen towards various food products has been seen. Pea- proteins play an important ingredient alternative for those allergens towards gluten as pea is gluten-free. With celiac disease becoming more prevalent the consumption of gluten-free food items is rising and this reason can prove to increase the market demand for pea-protein ingredients.
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