Vice President Kamala Harris’ campaign has announced a substantial advertising reservation totaling $370 million to run between Labor Day and Election Day, stressing push in key battleground states ahead of the upcoming presidential election.
The Harris-Walz campaign detailed plans for a comprehensive fall advertising strategy in a memo released on Saturday.The campaign intends to allocate $170 million toward television advertisements over a nine-week period starting September 3rd. These ads will be concentrated in crucial battleground states that are expected to play a pivotal role in determining the election’s outcome.
In addition to the television spots, the campaign is investing more than $200 million in digital advertising across popular streaming platforms such as Hulu, Roku, and YouTube. Notably, this figure does not encompass spending on social media or search services, indicating that additional funds may be allocated to those areas as the campaign progresses.
Meanwhile, former President Donald Trump’s campaign has so far reserved advertising time after Labour Day in only two states: Pennsylvania and Georgia. This information comes from data provided by the media tracking firm AdImpact, highlighting a disparity in advertising strategies between the two campaigns.
Quentin Fulks and Rob Flaherty, deputy campaign managers for the Democratic candidates, outlined the specifics of their advertising approach in the memo. They stated that the television ads being reserved will include placements during high-viewership events to maximize exposure.
“The television ads will include spots around high-viewership moments such as major sporting events and season premieres,” the memo detailed.
Furthermore, the campaign is making daytime reservations on Fox News Channel. The strategy behind this move is to reach a segment of conservative-leaning independents who previously supported former GOP presidential candidate Nikki Haley over Trump during the Republican presidential primary.
Ad reservations are a strategic tool used by candidates and campaigns to secure advertising slots and lock in rates before prices escalate as election dates approach. By making these reservations well in advance, the Harris-Walz campaign aims to ensure a consistent and widespread presence across various media platforms during the critical final weeks leading up to Election Day.
The Harris-Walz campaign detailed plans for a comprehensive fall advertising strategy in a memo released on Saturday.The campaign intends to allocate $170 million toward television advertisements over a nine-week period starting September 3rd. These ads will be concentrated in crucial battleground states that are expected to play a pivotal role in determining the election’s outcome.
In addition to the television spots, the campaign is investing more than $200 million in digital advertising across popular streaming platforms such as Hulu, Roku, and YouTube. Notably, this figure does not encompass spending on social media or search services, indicating that additional funds may be allocated to those areas as the campaign progresses.
Meanwhile, former President Donald Trump’s campaign has so far reserved advertising time after Labour Day in only two states: Pennsylvania and Georgia. This information comes from data provided by the media tracking firm AdImpact, highlighting a disparity in advertising strategies between the two campaigns.
Quentin Fulks and Rob Flaherty, deputy campaign managers for the Democratic candidates, outlined the specifics of their advertising approach in the memo. They stated that the television ads being reserved will include placements during high-viewership events to maximize exposure.
“The television ads will include spots around high-viewership moments such as major sporting events and season premieres,” the memo detailed.
Furthermore, the campaign is making daytime reservations on Fox News Channel. The strategy behind this move is to reach a segment of conservative-leaning independents who previously supported former GOP presidential candidate Nikki Haley over Trump during the Republican presidential primary.
Ad reservations are a strategic tool used by candidates and campaigns to secure advertising slots and lock in rates before prices escalate as election dates approach. By making these reservations well in advance, the Harris-Walz campaign aims to ensure a consistent and widespread presence across various media platforms during the critical final weeks leading up to Election Day.
Source : Times of India
