Google Changing Outlook on Renewable Energy Prospects

The renewable energy sector is continuously changing. Since its inception, renewable energy goals were to attain carbon neutrality. This result consequently meant that companies were balancing their emission levels with their consumption levels. The adverse effects of such a system were that companies calculated their consumption by days instead of hours. 

The renewable industry resultantly evolved to encourage a 100% renewable energy structure that allowed companies to purchase renewable energy capable of supporting a whole year of production. However, the definition offers a loophole where companies can offset their demand by shifting to carbon energy. This means that companies can claim to be 100% renewable dependent while not meeting the claim’s standards. Companies are at fault for wrongful labeling as environment friendly while being the opposite.

However, Google is on a lead in a project to ensure a 100% dependence on renewable energy. The company has an innovative idea of ensuring that companies commit to using renewable energy. This is by matching the time the company uses renewable energy to the time the company generates renewable energy. This is achieved by comparing the energy consumed through its data centers to comparatively clean energy. Additionally, the company seeks to improve its renewable energy acquisition through PPA’s

The company also plans to improve its PPA acquisition strategy that has become the industry standard since its launch in 2010. The company’s first PPA arrangement was from an Iowa based wind farm in 2010. The initiative sparked off an industry rush towards adopting PPA’s to integrate renewable energy practices.  

Despite Google’s move towards adopting PPA’s as a reasonable prospect, PPA’s offer specific limitations. These obstacles prevent PPA’s from being the ultimate solution to adopting renewable energy prospects fully. These include inadequate supply coupled with power production inefficiencies. 

Yet Google researched improving said inefficiencies by adopting a diversified supply chain from multiple sources and suppliers using multiple styled technologies. Likewise, the company moved to create utility schemes that improved its access to affordable renewable energy. Other improvements on the PPA initiative include generating better programs that allow several parties to access renewable energy prospects.

Luckily, these prospects have practical examples today. Examples include Starbucks integrated PPA’s adopted the previous year and a CORE+ program from Constellation that allows its business customers to build renewable energy generation prospects. Similarly, we have the collaboration between Bloomberg, Cox Enterprises, Gap Inc., Salesforce, and Workday, which collectively purchased 42.5MW of solar power. The renewable energy scene is continuously improving. Prospects in renewable energy adoption offer great promise to the industry.
Categorized as Energy